Reaching new verticals
Expanding our existing pay period options to serve small businesses in real estate, manufacturing, and education.
🏆 Introduce payroll options to accommodate complex workforces, increase reach into new verticals, and integrate seamlessly across product offerings.
Data backed requirements
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Market analysis
Studied competitors like Gusto, ADP, and Trinet, noting pay period setup and optionality.
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Churn & NPS
Identifying a demand for features that support custom workweeks and semi-monthly hourly pay periods.
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User interviews
Engaged with real estate, manufacturing, and education businesses to understand their pain points, emphasizing the need for multiple pay periods.
Strategic plan
Focus on self-service customers
Introduce a new setup interface so business owners can set up pay periods on their own without much intervention.
Optimize customer support
Surfacing reaching out to customer support when things aren't straightforward, like transitioning from a competitor to Justworks.
Informative yet simple
Ensuring a zero-learning-curve interface to facilitate quick yet informed decisions when admins are setting up pay periods.
Design & Development
Design & Development
Prototype & testing
Created prototypes showcasing new features like an interactive payroll calendar and employee cohort grouping. Conducted usability tests with real estate, manufacturing, and education business admins, refining the design based on feedback.
Made improvements on
* Clear and concise content
* Simplifying interactive calendar
Cross-functional collab
Worked closely with engineering, PM, and Customer Support to ensure seamless integration of new features and with marketing to align on go-to-market strategies.
Product launch
🚀 Beta released the ability to:
* pay all employees on a weekly, bi-weekly, and semi-monthly cadence
* customize the start of the workweek
* self-service payroll period setup
Launched to all new customers on Jan 1, 2025, resulting in a $1M projected annual revenue increase.